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SMILEY'S ICE CREAM

Smiley's Ice Cream is known for delivering sweet treats with a smile. Smiley's wanted a vibrant and friendly logo design to welcome customers young and old.

INCLUDES

- Logo

- Typography + Color

- Signage

- Packaging

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MAIN LOGO

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SEAL

THE LOGO

Smiley's Ice Cream prides itself on its friendly and sweet treats. The iconography of a "Y" in Smileys forms into a friendly ice cream cone, to show their love of ice cream.

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TYPOGRAPHY & COLORS

Setting up the branding I wanted to showcase the sweetness and play on their welcoming ice cream name. The end result is a vibrantly colored, flexible system that will be sure to turn any frown upside down.

*conceptual project

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  • Instagram
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McKenna Burks Copyright 2024

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